Google Photos Emoji | Roddy Hyduk | Filmmaker & Photographer

Search by Emoji

Project: Product Marketing Feature Launch
Role: Creative Director, Director/DP
Agency & Production: Snowday

I photographed a handsome corgi for the video launch of Google Photos’ Search by Emoji feature. I also directed the design, animation, and mind-melded around the concept, too.

Screenshot 2023-05-22 at 10.50.27 AM.png

Screen Shot 2020-03-27 at 10.14.44 AM.png

Screen Shot 2020-03-27 at 10.14.39 AM.png

Screenshot 2023-05-22 at 10.50.53 AM.png

Screen Shot 2020-03-27 at 10.14.47 AM.png

Screen Shot 2020-03-27 at 10.14.51 AM.png

Screenshot 2023-05-22 at 10.50.27 AM.png

Screen Shot 2020-03-27 at 10.14.44 AM.png

Screen Shot 2020-03-27 at 10.14.39 AM.png

Screenshot 2023-05-22 at 10.50.53 AM.png

Screen Shot 2020-03-27 at 10.14.47 AM.png

Screen Shot 2020-03-27 at 10.14.51 AM.png

The video went live on April Fools’ Day and to the delight of millions, this particular functionality wasn’t a joke.